The Success Of The Business - 941 Words

The success of the business will be monitored monthly in the first year and quarterly in following years. The Company is fully aware that new businesses take up to a few years to start turning a profit and that the businesses could operate at a loss during that time. The financials included within the business plan have been forecasted conservatively to maintain realistic and accurate predictions. Management will also keep this in mind when evaluating the state of the business, and make adjustments as necessary to keep the business running with a positive cash flow. As the Company continues to develop and grow its focus will remain on launching a specialized hedge fund within the 3-4 years of operation. Looking ahead, as effective management tool, the time may come to exit the Company; the owners will be prepared to sell to another firm. To facilitate this potential process, Hedge Equity Investment Advisors will build a company that is transparent, sustainable and of optimal size for the company to be successfully acquired by a larger entity should the offer arise. Exclusive contracts and agreements can be transferred to new ownership should the Company be bought out by a larger online or full-service brokerage firm in the future. The next owner will fully understand the business and its profitability as part of sales negotiations. A certified accountant and tax expert will be employed to ensure the business is fit to be sold in a transparent and profitable way when thatShow MoreRelatedBusiness Success For A Business1204 Words   |  5 PagesBusiness Success in the New Normal For a business to succeed in today’s global economy, it takes more than opening doors, turning on phones or powering up computers. Today’s businesses have to look beyond their local competition and take into consideration global competition. Globalization’s impact on business organizations continue to grow. Therefore, today’s businesses must take advantage of opportunities and make their business more agile and responsive to the needs of their ever-evolving consumerRead MoreSuccess And Success : An Analysis Of Startup Business1124 Words   |  5 PagesStartup businesses should consider that a successful business marketing plan has little to do with a gut feeling or a hunch; it is rather based on sound market research. A competitive advantage will be given to any small business that realizes this. This is not however, where entrepreneurs focus there attentions. Even though well done market research is crucial for understanding the competition, most entrepr eneur ideas center on entrepreneur business opportunities and creating successful products. 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They learn from mistakes to forge onto success. It’s because of their failures they can impart their wisdom in preventing the same mistakes. The initial and biggest dilemma is how to prioritize focus. Business owners get pulled into so many directions, they multitask and can easily get off track. This can start well before a business is even off the ground. AfterRead MoreThe Success Of Any Business1409 Words   |  6 Pages The success of any business can be traced back to management. For this reason, managers need to be able to adapt to and address the changing needs of not only their customs, but even more importantly, their employees. Change is always occurring, and the manner in which an employee’s needs are attended to in present day society, is rather different from that of 100 years ago. The development from the 19th and early 20th century management strategies, to the current management understanding, was not

IPT Marketing Free Essays

As a consumer-focused company, It’s Popcorn Time! (IPT) will be joining the ranks of such organizations as Nike, Diageo/Guinness (a liquor distributor), AAA, and Ford Motor Company. What this means is simply that IPT will go forward with marketing strategies that are designed to serve the customers, anticipate their needs and deliver value through the distribution of a quality product. Through the use of segmenting, targeting, positioning, and differentiation, IPT will be utilizing the same strategies major corporations do and develop a plan which focuses on reaching its consumers. We will write a custom essay sample on IPT Marketing or any similar topic only for you Order Now Ford Motor Company rolled out a new consumer-focused marketing strategy in 2000 to allow them to interact with their customers. In doing so, they were able to determine the consumers’ expectations for the vehicles they purchased and follow up with them afterward to ensure their needs had been met when they purchased a Ford product. Nike used marketing strategies to identify key geographical areas which promised the greatest growth for the company, then divided the areas into segments in order to effectively target the new consumer bases. The first step is determining the boundaries of IPT’s market and then segmenting it. Currently IPT, enjoys a strong local consumer base which can be divided into retail and wholesale segments. As physical expansion occurs, market segments will need to be further differentiated with the inclusion of customers throughout the United States and Canada. In addition to this geographical segmentation, using psychographic criterion will identify further segments, such as those who are health-conscious. Targeting involves deciding which of our market segments are most beneficial to IPT’s bottom line and using appropriate marketing materials to reach this customer base. For example, IPT currently sells to wholesale accounts who purchase products at a reduced price but distribute them to a wider population. Consequently, the wholesale market will remain an important aspect of reaching future sales goals. Popcorn and pretzels can target the health-conscious segment by marketing their low fat, low sugar and low caloric composition. Positioning IPT in the market will consist of developing a distinctive brand image that focuses on the quality of its offerings. By focusing on the quality, variety, and uniqueness of products in addition to IPT’s superior customer service standards, IPT will create its position in the market to more effectively target market segments and reduce the threat of competition. What makes IPT different from other food products companies? It is the ease of ordering, which will be further enhanced by the creation of a point-of-sale website, the types of products, showcased by â€Å"Pennsylvania Dutch† treats, and the delivery of service which conforms to, or exceeds, customer expectation. IPT’s products are distinctive and tasty. They are not the cheapest nor most expensive on the market due to the quality ingredients used and this will differentiate IPT from other, more mainstream companies as well as â€Å"gourmet† foods distributors. As part of targeting, positioning and differentiation the following strategies will be employed: 1) Advertising – Develop an innovative campaign for introduction of new products and the expansion of the company’s core portfolio of pretzels and popcorn through advertising in traditional media as well as creation of the website. 2) Sales promotion – to include an aggressive sales blitz with managers handing out catalogs, coupons and samples. Marketing materials will be carefully developed to target both retail and wholesale segments. 3) Public relations – IPT must be visible in the community, particularly in those geographic areas which are new markets, through the use of local newspaper advertising, sponsorships and promotional events. 4) Customer Relationship Management – CRM practices will be instituted to retain existing clients as well as create a forum for testing the introduction of new products. Works Cited â€Å"Ford Motor Company Announces Consumer-Focused Organization for the 21st Century†. Ford Motor Company Press Releases. Retrieved January 15, 2008 â€Å"Nike Promotions Create Consumer-Focused Structure† (August, 2006). Display and Design Ideas. Retrieved January 15, 2008. Schewe, Charles D. â€Å"Segmenting, Targeting, and Positioning – Cornerstones of Marketing Management†. University of Massachusetts. Retrieved January 15, 2008 How to cite IPT Marketing, Essay examples

Fahrenheit 451 The Meetings Between Montag and Cl Essay Example For Students

Fahrenheit 451: The Meetings Between Montag and Cl Essay arisseFahrenheit 451: The Meetings Between Montag and ClarisseThe novel Fahrenheit 451 by Ray Bradbury is about a futuristic societythat has banned books. Firemen that start fires are used to burn the books whenthey are found. One fireman, Guy Montag, remembers a time before book burningand tries to right this horrible metropolis of zombies. An important part ofthe novel Fahrenheit 451 is the meetings between Montag and Clarisse. The meetings between Montag and Clarisse begins a series of events andchanges in Montags way of thinking and lifestyle. Clarisse remarks Are youhappy? (10). Montag begins to realize that he is not happy after Clarisseasks the question and arrives in his home. Montag observes Darkness. He wasnot happy. He was not happy. He said the words to himself. He recognized thisas the true state of affairs (12). Montags awareness is triggered at thepoint in which Clarisse states But youre just a man, after all (7). Thisstatement by Clarisse makes Montag think of a time when he was a child duringpower failure, and he wishes it not to end. In Montags second meeting with Clarisse, the two of them find adandelion and Clarisse tells Montag of rubbing it under his chin. Clarisseexplains If it rubs off, it means Im in love (22). Clarisse rubs thedandelion under Montags chin and Clarisse remarks What a shame, youre not inlove with anyone (22). Montag thinks that he is in love, but realizes that heis not in love and not at all happy. In the third meeting, Montag begins to feel that he has known Clarisseforever. Montag states You make me feel very old and very much like a father (28). Clarisse remarks Now you explain why you havent any daughters likeme, if you love children so much? (28). Montag realizes that it is a longtime since anyone has cared enough to ask a good question rather than sit aroundand worry about themselves. Montag answers My wife, she . . . she just neverwanted any children at all (28). Eventually Montag realizes that he must makean effort to stop the chaos of his society by bringing books back to life anddestroying the current firemen. The meetings between Montag and Clarisse trigger an awareness and changein Montags life. Montag realizes that his life and the lives of all the othercitizens are not as great as they are worked up to be and that he is not happyat all. In the end Montag decides that he must change the way society is runonce and for all. All of this is a result of the meetings between Montag andClarisse. English