Concepts Of Live Tv Essay Example For Students

Ideas Of Live Tv Essay In the Article The Concept of Live Television: Ontology as Ideology, Jane Feuer presents the possibility of liveness in TV. TV as an organization distinguishes all messages radiating from the mechanical assembly as live. Anyway in the innovative advances, the importance of live has extraordinarily changed. Automated altering gear has made altering as adaptable as most film altering. Quite a bit of this new gear is utilized for the chronicle and freezing of live games that should be the wonder of the medium. Indeed, even as far as the most straightforward origination, live TV is a collection of film, video, and live totally woven into an intricate plan. Another point made in her article is the idea of stream as a method of clarifying the impact of instantaneousness the experience of TV gives. TV turns into this nonstop endless succession in which it is difficult to isolate messages. This thought of liveness streamlines text breaks for things, for example, advertisements. This is a cap tivating thought on the grounds that live projects are the most mainstream, and since this idea makes us not so much acknowledge when ads will happen, we wind up watching ads more, making an enormous and very tuned-in crowd for promoters. This experience of stream relates with the TV seeing circumstance on the grounds that the set is in the home. It is consistently accessible, is a piece of everyones day by day lives, and one can block the stream anytime. TV is intended to be observed coolly, without full focus, and just the ads order consideration and attempt to astonish you for your consideration. I realize that I typically turn the TV on for foundation clamor and I once in a while plunk down and just stare at the TV. Indeed, even as I compose this paper the TV is on out of sight, not so much being viewed. TV at that point turns into a very conventional encounter, since the property of stream appears to be so genuine and standard. One key point I discovered fascinating was the way the system TV never genuinely misuses its ability for immediate and unmediated transmission. Just the ideological meanings of live TV are abused so as to conquer the inconsistency among stream and fracture in TV practice. So in any event, when the open thinks they are watching a live communicate of state a game, the systems are as yet reducing and forward among occasions, and freezing certain fragments and replaying them, also the breaks for plugs. Anyway the possibility of liveness overrules the entirety of this. The possibility of the morning TV program makes an ideal investigation of this philosophy of a live program. The progression of these projects shifts back and forth between various medias and among nearby and national stories. There is a consistent clock on the base of the screen during these projects so as to advise you that what you are viewing is without a doubt live. The live meetings that are done on the show are alter ed in a manner to make the figment of the questioner and the interviewee being in the equivalent live space together as the crowd. These terms of liveness make a feeling of stream that conquers discontinuity of room and is pushed into the watchers home. The mode of this kind of TV additionally ensnares the belief system of the family. I myself incredibly concur with a large portion of what Feuer is stating, aside from her thoughts of stream. While she says that liveness streamlines the breaks of TV, for example, plugs, I contend that in a live program, the ads are progressively clear and appear to interfere with the show more in general. I comprehend the purpose of an individual getting so made up for lost time in the liveness of a show that you dont notice the purpose of intercession, yet how often have you been sitting in front of the TV and not notice when the ads please! All her different focuses I concur with, particularly this focused idea of live TV. An ideal case of how sign ificant liveness is to me, is appeared in Saturday Night Live. I generally watch this show, anyway when I see that it has been pre recorded, I turn it off, climate I have seen it or not. This fixation on live TV can be seen on the morning appears, when one of the correspondents continues making statements such This is today on NBC or Live from Rockefeller Center. This kind of TV program is another mode of TV that I end up viewing a lot. Subsequent to perusing this article I understood the significance of live TV on my life. Climate or not a show or program is live incredibly decides if I watch it. In spite of the fact that it costs a lot to create a live show, I concur with the article that a lot more shows are going to attempt to deliver these live goals so as to draw in a bigger crowd. .u1ef83806949a325e2d7583a9718fc1d5 , .u1ef83806949a325e2d7583a9718fc1d5 .postImageUrl , .u1ef83806949a325e2d7583a9718fc1d5 .focused content territory { min-tallness: 80px; position: relative; } .u1ef83806949a325e2d7583a9718fc1d5 , .u1ef83806949a325e2d7583a9718fc1d5:hover , .u1ef83806949a325e2d7583a9718fc1d5:visited , .u1ef83806949a325e2d7583a9718fc1d5:active { border:0!important; } .u1ef83806949a325e2d7583a9718fc1d5 .clearfix:after { content: ; show: table; clear: both; } .u1ef83806949a325e2d7583a9718fc1d5 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; murkiness: 1; progress: mistiness 250ms; webkit-change: haziness 250ms; foundation shading: #95A5A6; } .u1ef83806949a325e2d7583a9718fc1d5:active , .u1ef83806949a325e2d7583a9718fc1d5:hover { darkness: 1; progress: obscurity 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .u1ef83806949a325e2d7583a9718fc1d5 .focused content region { width: 100%; position: rela tive; } .u1ef83806949a325e2d7583a9718fc1d5 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-enhancement: underline; } .u1ef83806949a325e2d7583a9718fc1d5 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u1ef83806949a325e2d7583a9718fc1d5 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-fringe sweep: 3px; text-adjust: focus; text-design: none; text-shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u1ef83806949a325e2d7583a9718fc1d5:hover .ctaButton { foundation shading: #34495E!important; } .u1ef83806949a325e 2d7583a9718fc1d5 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u1ef83806949a325e2d7583a9718fc1d5-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u1ef83806949a325e2d7583a9718fc1d5:after { content: ; show: square; clear: both; } READ: Diabetes EssayFilm and Cinema

Does True Altruism Exist

Borobudur St?pa Essay The splendiferous landmark Borobudur which stands encompassed by volcanoes in the Kedu plain in focal Java is apparently probably the noblest structure to have sprung from the Buddhist confidence and is one of the universes best strict founda tions. It stands to pass on an exceptional impression of a definitive peacefulness which Buddhism bears to its adherents. That it does so is a design accomplishment of the most elevated request and vouches for the effective way where structure and beautification have been dealt with together to deliver a rational entirety. Extraordinary resourcefulness is shown in the spread out. It is the main stupa in Java which is wealthy in different kinds of Buddhist landmarks. It is a one of a kind result of virtuoso and it is this uniqueness which makes its understanding so troublesome. The stQpa of Borobudur returns eleven centuries. In around 800 a.d. a ruler of the Sailendra Dynasty deified his confidence in the Buddha in an unexampled landmark, considered and concretised by an artist, savant, and modeler, named Gunadharma. Gunadharma sallied forward into the mountains of Menorch, his heart euphoric in the desire for transcreating love along the way of ceaseless time. Gunadharma, after a long contemplation and an indepth investigation of the incomparable Buddhist Classics, imagined the Borobudur as we probably am aware it today. Custom has it that the modeler Gunadharma is coordinated into the mountain scope of Menorch, where you can see the outline of his jawline, mouth and nose. The name of the Borobudur has been a conundrum. Some have gotten bara from vihdra meaning a complex of sanctuaries and mona steries, and budur envoys the Balinese word beduhur importance above. In this manner the word means a high, famous or incomparable mona stic complex.1 Prof. Casparis clarifies it as a truncation of a com pound word which implies, The religious communities of the accumulationâ of ideals in the ten otherworldly stages in the contemplation of a Bodhi sattva 2 Whatever the beginning of the word, it represents the ten phases in keeps an eye on climb from the baser universe of desire and enthusiasm into the most elevated domains of iiinyatd, which are known as daSa-blmmi or it might likewise remain to mean date kuâ £altini* to be specific the ten sins: pdnalipdto (murdering); adinndddnam (taking); kdmesu mikkliaknro (polluting influence); musdvddo (lying); pisund-vdkd (defame); pharusdvakd (unforgiving language); samphdppaldpo (silly talk); abfiigglia (avaricious ness); vydpddo (perniciousness); mikklidditthi (bogus teaching) in the Buddhist way of thinking. As one methodologies the Borobudur, one is within the sight of a reproduction of the universe whic h is three-overlap in particular kdmadhdtu, rupa-dhdtu, Ð °Ã° ³Ã° ¹Ã±â‚¬Ã° °-dhdtu, and past these three universes is the Sunya.5 However, the fundamental spread out of the structure is basic: four square porches set upon the cellar stage and overcomed by three round patios which bolster a stiipa. Every four square porches are furnished with an outside wali so that there is an encased pathway around each degree of the landmark. A step case with richly brightened passages prompts the highest point of the landmarks from the center of each side of the square. The most minimal base re presents the kama-dhdtu or the wonders! world, the universe of baser interests. Kdma, want of faculties is one of the four aSvas and is the first of the six elements of presence, the end of which is basic for freedom from re-birth. The six are kdma, vedaiid, sanita, dsvds, kamma, and dukkJia The cellar has 160 reliefs which have been drawn from a strict book, the Mahakarma Vibhanga. This content arrangements with the Buddhist arrangement of remunerations and punishments for good and bad activities, a framework subsumed in the term karma7 which has been deciphered freely as destiny. Both the idea of the content and the il lustrations of it, which are found on Borobudur, clarify that it is tended to es sentially to laymen whose work in Buddhism is to pick up merit by supporting the priests. .uf030a22b0193130115d68a12fc35f5b0 , .uf030a22b0193130115d68a12fc35f5b0 .postImageUrl , .uf030a22b0193130115d68a12fc35f5b0 .focused content territory { min-tallness: 80px; position: relative; } .uf030a22b0193130115d68a12fc35f5b0 , .uf030a22b0193130115d68a12fc35f5b0:hover , .uf030a22b0193130115d68a12fc35f5b0:visited , .uf030a22b0193130115d68a12fc35f5b0:active { border:0!important; } .uf030a22b0193130115d68a12fc35f5b0 .clearfix:after { content: ; show: table; clear: both; } .uf030a22b0193130115d68a12fc35f5b0 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; change: darkness 250ms; webkit-change: mistiness 250ms; foundation shading: #95A5A6; } .uf030a22b0193130115d68a12fc35f5b0:active , .uf030a22b0193130115d68a12fc35f5b0:hover { obscurity: 1; change: murkiness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .uf030a22b0193130115d68a12fc35f5b0 .focused content zone { width: 100%; position: relativ e; } .uf030a22b0193130115d68a12fc35f5b0 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content beautification: underline; } .uf030a22b0193130115d68a12fc35f5b0 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uf030a22b0193130115d68a12fc35f5b0 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt range: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .uf030a22b0193130115d68a12fc35f5b0:hover .ctaButton { foundation shading: #34495E!important; } .uf030 a22b0193130115d68a12fc35f5b0 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .uf030a22b0193130115d68a12fc35f5b0-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uf030a22b0193130115d68a12fc35f5b0:after { content: ; show: square; clear: both; } READ: Craft and Art EssayFrom the universe of interests or of kdma we arrive at the universe of riipa dhdtu or Form.8 It comprises of four square exhibitions or patios, with a chain of huge specialties, which contain Buddha pictures, culi minating in scaled down stupas.â The four square porches in Buddhist way of thinking may likewise re present dwthvdrydrya satydm? diatitfralokapdldh10 in particular the Four Guardians of the World; dhaturattho, virulho or virulhako, virupakkho, vessavano or chatxtirobraUmavilidrah, the Four Perfect States or diatvdri saiigrahawstuni;12 the Four Elements of Popularity or diat vdki smrthya p rasthdndni;13 the Four Earnest Mediations to be specific kdydnu-passamid, iedandmi-passafind, kittdtiu-passannd and dhammdnu passatvid; or dxatvdri-samyakprahandni, the Four Right Exertions. In any case, a progressively perplexing religious philosophy rises when we consider the Buddha figures cherished in the specialties on the exteriors. On each side of the landmark there are 92 sculptures organized in four lines which compare with the four porches. The figures speak to: situated Mdnu$i-Buddha$ and Dhydni-Buddlias Akshobhya, Ratna Sambhava. Amitdbha and Amogha Siddhi who are related with the four cardinal focuses. The legends of Maitreya and Saman tha-bhadra are additionally etched in the third and fourth porches. Over these four-overlap positions there is a fifth line normal to all sides of the landmark whose specialties house Vairochana. The dividers of the patios are embellished with reliefs depicting life scenes and Jatakas in exactitude to the writings urged in Jdtakamdla, Avaddnas Lalitavistara, and Gandavyuha. As befits , the dividers are likewise decorated with an assortment of structures of kdlamakara]4 foliage, blossoms and winding trimmings. Over the four patios of the Ð ³Ã° ¹Ã±â‚¬Ã° °-dhdtu, we arrive at the higher space of arupa-dhdtu, the World Beyond Form.15 Here peacefulness and quietness wins and the environment shows the domain of contemplation. There are three roundabout porches in concentric circles around the primary stupa at the top. There are various stupas of which a specific sort is discovered uniquely at Borobudur. These stupas which are built with half-open dividers, number thirty-two, twenty-four and sixteen on the three progressive porches. Every house a figure of one more Dyani-Buddha, Vajrasattva, who is commonly acknowledged similar to the most elevated of these Buddhas; in reality treated nearly as a preeminent divinity in certain schools of Buddhism. Once more, the latticed stupas with Buddha pictures speak to the close most elevated indication of Ultimate Reality. There is a striking contrast in this circle and the past one. There are no reliefs nor any ornamentations. The pioneer is started into the higher circle of ariipa, where design is not, at this point important and theâ puzzling chairoscuro of the Buddha, in the latticed stupas, loans a sublimity to the whole environment. The constant reiteration of a similar truth is an attestation of the real world. Reiteration is time everlasting. While the lower stages are material and enormous, the higher ones ascent in straightforwardness of silence.16 The very nearness of latticed stupas numbering thirty-two, twenty-four, and sixteen on the three progressive porches is very huge and has Buddhist philosophical importance. Consequently, the column of thirty two stupas, may speak to dvathrim-Salakshanani. the Thirty Two Signs of Perfection17. Similarily, the twenty-four stupas straight imply chaturvimSa-tirtlpakleidh, the Twenty Four Minor Evil Passions,18 while the sixteen stupas likely represen t the Sixteen Patimokkha, disciplinary principles restricting a bhikkhu}9 The three roundabout porches, in concentric circles around the fundamental stupa, have again Buddhist belief system transmuted in them. The three roundabout patios may s

Why Almost Everything Youve Learned About Need Help with Essay Paper Written Is Wrong and What You Should Know

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Best Uses of Big Data in Marketing

Best Uses of Big Data in Marketing Of all of its applications, Big Datas potential and actual benefits are perhaps most readily seen in marketing. Marketing, as defined by the American Marketing Association, is defined as:“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”With this definition, it’s easy to see the linkages between marketing and Big Data. Information can yield product insights allowing you to create products people want. It helps you understand how to effectively communicate the value of those products. You can optimize your distribution (and production) strategies to deliver your product to your consumer, and you can determine the appropriate rate of exchange (price) to ensure a healthy profit. In sum, the more information you have the more informed marketing decisions you can make. © Shutterstock.com | zaozaa19Clearly, there is great potential between the concept and the process. But in practice, how is Big Data used? And how should it be best be used to create value and achieve a firm’s strategic marketing objectives?In this article, we will explore 1) the benefits of using Big Data in marketing; 2) marketing planning using Big Data; 3) Big Data and its impact on the four Ps; 4) Big Data and digital marketing; 5) ROI and assessment; 6) using Big Data to build and strengthen brand loyalty; 7) the future of Big Data in marketing; and 8) a marketing case study of a firm using Big Data.BENEFITS OF USING BIG DATA IN MARKETINGBig Datas benefits for marketers are numerous. Harnessing the information available from a far greater number of sources than ever before,  as a marketer you can:Create a more accurate profile of your target consumer(s);Predict consumer reaction to marketing messages and product offerings;Personalize those marketing messages and product offe rings;Optimize your production and distribution strategy;Create and use more accurate assessment measures;Perfect digital marketing and campaign-based strategies;Retain more customers less expensively; andObtain product insights, among other tactics.This is not meant to be an exhaustive list, but the marriage of Big Data and marketing certainly does enhance long-held marketing capabilities and give rise to an impressive set of new ones.Big Data, Big Opportunities for Marketing MARKETING PLANNING USING BIG DATAAssuming a marketer has the appropriate IT hardware/software infrastructure in place and personnel to manage it (whether in-house or outsourced), they will want to begin to work with the data analysts to explore the data itself. They will need to know what they should be gathering, and which tools they are going to use. These are critical questions to begin to handle the avalanche of data available. They also need to determine in which areas they will be gathering and linking d atasets in order to determine what questions they should be asking. They should start in areas that will give them a distinct competitive advantage, and actionable insights.The more insights incorporated in marketing plans, the more effective those plans are likely to be. Further, marketers can harness predictive analytics â€" a series of statistical techniques and modeling methods to forecast future occurrences using historical data. This can yield powerful insights about consumer preferences and probability of purchase. Predictive analytics is bug business. According to technology research firm IDC, the market for predictive analytics technology is projected to grow from $2.2 billion to $3.4 billion by 2018.They can also harness machine learning in the analyses of problems. Using smart computer software to handle some types of analyses saves time and money as computers can compute and model faster than humans can. Many firms, using proprietary algorithms, offer their services to m arketers/market research department.BIG DATA AND THE FOUR PsThe use of Big Data has implications for every aspect of marketing. Marketing is often described in terms of the four Ps: promotion, product, place, and price. Some marketers /marketing professors add a fifth P: packaging. Big Data can help hone marketers understanding of consumer preferences to design the kind of packaging that would attract consumers and more readily lead to a sale. But in terms of the more conventional definition, first, lets start with pricing.PricingBy incorporating various real-time datasets, including supplier and inventory data, models of consumer likelihood to purchase, and financial forecasts, firms can employ dynamic pricing allowing it to offer different prices at different times in different places to different consumers in order to optimize revenue. For example, hotel chains may offer one standard rate on their website on a particular day. They might also offer it as a part of package deals w ith strategic partners such as rental car companies or airlines. The hotel component of the price may be at a markup or a discount depending on the forecasted price. As the hotel begins to fill up, the hotels management can increase the price of the room, both as a standalone room, and as part of the package deal(s), as the room is both in demand and in short supply. If the demand plateaus shortly before the check-in time, hotel management can deeply discount it and offer it on discount hotel websites.Further, the firm can vary the pricing based on the consumer, or characteristics of the consumer. For example, an examination of data might yield that owners of a certain type for smartphone or those using a certain type of browser, are more likely to make hotel reservations independent of prices. The hotel can then increase the prices for those who access their site with said smartphone or browser. This is not a purely hypothetical example. Many hotels and hotel chains, such as Fairmo nt Raffles Hotels International, currently use dynamic pricing to optimize revenue. And hotels aren’t the only industry to adapt this strategy. Retailers, such as Amazon and Walmart, among others are well-known for doing so. Many well-known technology firms have incorporated dynamic pricing as well.ProductOne of Big Datas most common uses is to obtain product insights.  Firms can easily conduct qualitative and quantitative market research online at a much lower cost than two decades ago. Online survey tools and videoconferencing tools make focus groups and surveys with large sample sizes much easier to conduct as well. Firms can monitor the web and social media for mentions of their brand by consumers.  They can review the analytics for their own digital assets (website, microsite(s), blog, social media, and plenty of third-party signals to gain actionable insights. And they can also interpret that information to figure out ideal product extensions.PlacementMarketers can use Big D ata to determine the optimal channels to place their products. They can set up supply chains accordingly. In some cases, changes in placement are borne of necessity. Many newspapers, facing years of declining advertising and subscription revenue, have chosen to either go completely online and erect a paywall, or downscale print circulation and incorporate a free or paid online subscription model. Determining which option, and in the case of the latter, how to downscale (i.e. reduced subscription delivery dates, reduced retail distribution) can be determined in part by a careful analysis of Big Data. Possible variables might include areas in which subscriptions are declining; retail outlets where sales have either stagnated or declined any test of the effect of a paywall on existing subscribers, and more.PromotionBig Data can help consumers pinpoint the most likely targets to buy product, by allowing marketers to craft a more complete profile of their average customer. They can easil y test the marketing messages that work and adjust quickly midstream if they dont. In the hands of a capable marketing research firm or in-house marketing department, Big Data can be harnessed to test and predict likely consumer reaction to various marketing messages. For example, a firm sending out a bulk email to 250,000 consumers can use marketing data to create a psychographic profile of the average consumer, extrapolate their motivations, and write copy that speaks to them. They can test possible headlines with small sample sizes to see how many people opened each, and send out only those with high open rates. They can also use open rates and click through rates to qualify leads and move them further along the sales funnel.  They can then compare this to actual sales from these consumers, as well as social media mentions, in-person visits, and many other pieces of data.[cp_modal id=cp_id_75506] [/cp_modal]BIG DATA AND DIGITAL MARKETINGThe Internet is a major source of Big Data. Everything from website analytics to social media mentions to click-through ad rates can be easily aggregated, analyzed, and interpreted. It has also led to the creation of many new forms of online or digital marketing. A complete exploration of them is beyond the scope of this post, but they include (and are not limited to):Banner advertising: acquiring digital ad space on third-party websites that drives traffic to one of your digital assetsSearch engine marketing: using a combination of digital advertising, content marketing, SEO, and other strategies to increase a particular brands visibility in search engine rankingsContent marketing: brand, product, or search engine marketing through text, audio, photo, and   videoBrand storytelling: a form of digital marketing which emphasizes the brand promise through text, audio, photo, and video (e.g. photos of customers happily using the productSearch engi ne optimization: ensuring that your digital assets are properly coded to rank high in search engine resultsRetargeting advertising: cookie-based advertising strategy that displays a firms ads to its site visitors on third-party websitesSocial media marketing: brand or product marketing using social networks and social media toolsMobile advertising: advertising on mobile devices such as smartphones and tabletsNative advertising: advertising that appears similar to organic content on the website on which it appears (e.g. Facebook ads that appear like status updates)Digital marketing various sub-disciplines all collect and aggregate data which can be analyzed for patterns and insights. Further, these insights can be rapidly integrated into any digital marketing strategy. For example, an insight that the majority of online visitors to a firms digital assets are looking for a small set of content with common keywords, can lead digital marketers to develop new content with those keywords on all platforms. They can also look at that content in light of traditional marketing messages, product lines, and other existing strategies, and refine them accordingly.ROI AND ASSESSMENTDigital marketing has allowed marketers to quantify their efforts and quickly determine their success or failure. Big Data offers marketers more dimensions along which to assess that success of failure. For example, marketers looking to launch a brand awareness firm had little in the way of measurement two decades ago. Today, they can assess everything from social media mentions and likes to website visits and even sales. This is heartening for CEOs and executives who, pre-Internet often waded through murky metrics of success. Even MBA and undergraduate business programs are increasingly offering quantitative marketing programs which teach students to leverage insights from Big Data to refine and optimize marketing strategies.BUILDING BRAND LOYALTYBy collecting and aggregating so much information about consumers, marketers are now able to respond to individual consumers in a very personal fashion. By employing tactics that appeal to one’s fundamental motivations, preferences, experiences, and emotions, marketers can enable them to create a strong and lasting connection between customer and brand. For example, firms that aggregate customer service calls might take note that a customer who contacted a call enter has a kindergarten-age daughter, and might incorporate that in their marketing strategy directed at her. A follow up email from the associate with whom she spoke might acknowledge the conversation and suggest products that might suite her daughter; this could also be incorporated into the firm’s recommendation engine for her user profile.In order to deliver on the promise of personalized services, marketers need as much information as possible about consumers and customers. This is where Big Data comes in â€" providing targeted customers with information important to them.FUTURE OF BIG DATA IN MARKETINGIndustry pundits predict that Big Data will assume an ever-more central role in marketing as machine learning evolves and allows data scientists to analyze disparate data types ever quicker. Others predict deeper customization of product and personalization of services; others see the increasing rapidity with which marketing messages are developed becoming increasingly important revenue drivers. Ethics are, and will increase in, importance the more data is gathered. The more firms gather large datasets, the more government regulation will likely grow, especially in certain areas like privacy and security. However, many believe that while the tools are increasing in refinement and sophistication, the basic definition remains the same: “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” As one marketing expert, Bob Borchers, the chief marketing officer of Dolb y Laboratories, said in a recent interview with Fortune:“Big data really isn’t the end unto itself,” he said. “It’s actually big insights from big data. It’s throwing away 99.999% of that data to find things that are actionable.”Marketers have been chasing those insights since the pre-computer days. With Big Data, they have reams and reams of data with which to do it.Big Business: Unlocking Value from Big Data with Analytics CASE STUDY © Wikimedia Commons | NetflixOne of the most well-known examples of Big Data in marketing is Netflix. An upstart video rental company competing against the likes of then-market leader Blockbuster video, Netflix began as a mail-order DVD service in 1997. Its website featured a sophisticated recommendation engine, an algorithm-based program that predicts consumer video preferences based on their past choices and many other bits of customer data available from its subscribers. For Netflix, which also employed a flat price for unlimited DVDs, this meant creating a tremendous value for their consumers. Beyond being able to undercut Blockbuster for multiple movies, they were able to develop a deeply engaged and loyal customer base by analyzing their customer’s signals, continuously refining their algorithms and coming up with increasingly accurate predictions of what their customers would want to view next. Further, Netflix’s forays into original programming, starting in 2012, were do ne using considerable analysis of the data they had captured during their ten years in business. This included everything from viewer records to ratings to comments to meta tags. Today, Netflix counts more than 44 million paying members, and Blockbuster, which filed for bankruptcy in 2010, is a faint memory, with most retail locations closed and a brand name now only used for an on-demand cable channel.